The Inclusive Finance Network Luxembourg (InFiNe) is proud to announce the launch of its new visual identity, officially unveiled to the network’s members during the June General Assembly. This modernized brand reflects InFiNe’s evolution as a leading center of excellence in inclusive finance and reinforces its commitment to placing people at the heart of sustainable development.
As explained by the creative team at Luxembourg-based agency ID+P:
“With InFiNe’s new logo, we wanted to create much more than a simple visual sign; Diversity, networking, and humanity were at the heart of our approach.”
The new logo features a distinctive multicolored symbol that embodies InFiNe’s core values through thoughtful design. At first glance, the symbol evokes a radiant star, representing excellence and Luxembourg’s international reach as a hub for inclusive finance expertise. Look closer, and it reveals a stylized human figure, reminding us that behind every financial service are individuals we aim to serve and empower.
The diverse color palette is intentionally meaningful: red, blue, and white honor our Luxembourgish roots, while the vibrant spectrum references the 17 Sustainable Development Goals to which inclusive finance directly contributes. This colorful design also symbolizes the diversity of InFiNe’s 44+ members: public institutions, private actors, and civil society organizations united in a shared mission.
“While our previous logo effectively communicated the concepts of network and collaboration through its interconnected design, we felt it was missing the human element that’s so central to inclusive finance,”
said Julie Bodin, InFiNe’s Communication Manager.
This visual transformation supports InFiNe’s Strategic Plan 2024-2026 and reinforces our role as a bridge between traditional finance and social innovation. The logo’s multiple branches converging to a central point represent our strategic pillars and many activities: knowledge sharing, capacity building, representation, collaboration and networking… all working toward making financial services accessible to the 2.5 billion people still excluded from the formal financial system.
“This new identity represents more than a visual change: it’s a statement of intent that embodies our role in championing inclusive, human-centered finance on the global stage,”
said Philippe Guichandut, InFiNe’s Interim Director. Julie Bodin added:
“This new identity tells a more complete story: it maintains our focus on partnership and connection while bringing the people our members serve to the forefront. The visual narrative now better reflects who we are and strengthens our ability to connect with stakeholders who share our commitment to human-centered finance.”
The new visual identity will be progressively deployed across all communication channels starting end of June 2025, beginning with digital platforms and extending to all materials and events. This rebranding initiative is part of a broader communication strategy that includes a planned website redesign in the second half of 2025.
“This new identity perfectly captures the association’s commitment since 2014 to advance financial inclusion worldwide, with Luxembourg at its heart,”
concluded Philippe Guichandut.
By adopting this new identity, InFiNe reinforces the values that have always guided the organization while making them more visible, memorable, and shareable in the global inclusive finance community.
Inclusive Finance Network Luxembourg
39, rue Glesener
L-1631 Luxembourg
G.-D. de Luxembourg
Tel: +352 28 37 15 09
R.C.S. : F 9956
Legal notice
Privacy notice